Why The Esports ads matters
Deloitte, Nielsen, Newzoo are driving esports business promises. But in order to succeed, brands got to become genuinely creative. Especially for such responsive consumers as gamers and esports fans. Creativity is the key for the industry to progress, show exceptional business results, and attract more non-endemic brands. The Esports ads helps to navigate the industry’s state of creativity – find partners and set bars for internal projects.
OUR VALUES
To go beyond average with esport ads every time we start the project.
1
Creativity first
We embrace creative talents who represent esports phenomena in an outstanding way. Generic branded content, poor execution or 5-hour streams don’t have place here.
2
Everyone invited
Are you an agency, an esports organization, a corporation, a business consultant, a journalist, or an investor? Feel at ease – we welcome everyone to inspire and be inspired.
3
Esports cultural inclusion
The Esports Ads’ team believes that esport goes beyond just competitions and broadcasts. It includes streamers, influencers, publishers, sponsors, technical support, internet providers, esports federations, gamers’ families and more.
101 esports advertising
One small step for the brand
—
one giant leap for esports
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one giant leap for esports
Embrace your esports communications with Esports Marketing Channels Framework
Events
1. On-site branding.
2. In-game advertising.
3. On-site activations
4. Social media engagement
5. Award naming
6. Product placements.
7. Merchandising.
8. Opinion leaders activations.
9. Sponsorship.
10. Cosplayers.
11. Video commercials.
12. Welcome packages.
13. Promo representatives.
2. In-game advertising.
3. On-site activations
4. Social media engagement
5. Award naming
6. Product placements.
7. Merchandising.
8. Opinion leaders activations.
9. Sponsorship.
10. Cosplayers.
11. Video commercials.
12. Welcome packages.
13. Promo representatives.
ESPORTS ORGANIZATIONS
1. Sponsorships.
2. Branded content.
3. Naming.
4. Brand ambassadors.
5. Digital assets branding.
6. Merchandising.
7. Show matches.
8. Branded streams.
9. Advertising activations.
10. Branded products.
2. Branded content.
3. Naming.
4. Brand ambassadors.
5. Digital assets branding.
6. Merchandising.
7. Show matches.
8. Branded streams.
9. Advertising activations.
10. Branded products.
INFLUENCERS
1. Product placements.
2. In-stream branding.
3. Creative activations.
4. Direct advertising.
5. Brand ambassadors.
2. In-stream branding.
3. Creative activations.
4. Direct advertising.
5. Brand ambassadors.
REAL ESTATE (arenas & stores)
1. Naming.
2. Product placements.
3. Promo campaigns.
4. Retail store.
5. In-store activations.
6. Sponsorships.
2. Product placements.
3. Promo campaigns.
4. Retail store.
5. In-store activations.
6. Sponsorships.
CONTENT MARKETING
1. Commercials.
2. Native content.
3. Special projects.
4. Co-branding.
5. Viral content.
6. Owned social media.
2. Native content.
3. Special projects.
4. Co-branding.
5. Viral content.
6. Owned social media.
PR
1. Special media projects.
2. Press-releases.
3. Creative activations.
4. Education & CSR campaigns.
5. Partnerships.
2. Press-releases.
3. Creative activations.
4. Education & CSR campaigns.
5. Partnerships.
DIGITAL ADVERTISING
1. Performance marketing.
2. Media placements.
3. Native advertising.
4. Special projects.
5. Influencers.
6. Viral videos.
2. Media placements.
3. Native advertising.
4. Special projects.
5. Influencers.
6. Viral videos.
STREAMS & BROADCASTS
1. Stream branding.
2. Product placements.
3. Opinion leaders activations.
4. Owned stream.
5. Merchandising.
2. Product placements.
3. Opinion leaders activations.
4. Owned stream.
5. Merchandising.
MERCHANDISING
1. Jersey placement.
2. New product lines.
2. New product lines.
Embrace your esports communications by use of Esports marketing channels framework
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ESPORTS ECOSYSTEM PLAYERS
Here’s a list of useful esports companies that could help to deliver efficient marketing result
Publishers
Epic Games, Riot Games, Valve
Event providers
ESL, PGL
Agencies
Hurrah, Winstrike Agency
Influencers
Shroud, s1mple,
Media
HLTV.org, The Esports Observer, Dot Esports
Teams
Faze Clan, 100 thieves, Natus Vincere, Immortals, TSM
Streaming platforms
Twitch, Mixer, YouTube, Caffeine, HuyaTV
Analytics
Newzoo, Nielsen, Esports Charts
TEAM THAT MADE IT REAL
The smartest people work every day to provide the best service and to make our clients happy
Nikolay Syusko
Founder
21 years into esports. From the 1st Mortal Kombat LAN in 1998 & WCG 2002 СS-qualifiers to esports business consulting in 2019. Strong business development & marketing executive with 10 years of communication leadership for Microsoft, HTC, Coca-Cola, Mazda, Dove & many other well-known brands.
LinkedIn
Nick Arzhantsev
Creative Director
This guy can talk non-stop about two things: advertising and esport. He is an award-winning creative based in New York with professional experience from agencies around the world.
He is sure that Arcanum is the best game ever, and we can’t blame him for it.
LinkedIn
He is sure that Arcanum is the best game ever, and we can’t blame him for it.
Sergey “Greedz0r” Shirkhodjaev
New Business
17 years in esports. From Starladder to SK Gaming. Former Starcraft: Broodwar professional player, manager of CS 1.6 pro team, impactful European Esports editor in 2008-2010 and a WCG Head Referee.
Successfully using real life marketing experience and MBA degree to create business driven Esports integration cases.
One of the founding fathers of the Esports scene in Uzbekistan.
LinkedIn
Successfully using real life marketing experience and MBA degree to create business driven Esports integration cases.
One of the founding fathers of the Esports scene in Uzbekistan.
Created by
THE MOON ESPORTS
A BUSINESS CONSULTING AGENCY FOR THE ESPORTS AGE
A BUSINESS CONSULTING AGENCY FOR THE ESPORTS AGE
We help companies efficiently integrate into esports.
Blending extensive marketing & business development experience with an in-depth understanding of the industry. Our team members helped run Intel extreme masters, build Johnson & Johnson’s communication strategy in esports, facilitate the esports arena’s investment attractiveness.
We are focused on OKRs & not just GG metrics.
Website
Blending extensive marketing & business development experience with an in-depth understanding of the industry. Our team members helped run Intel extreme masters, build Johnson & Johnson’s communication strategy in esports, facilitate the esports arena’s investment attractiveness.
We are focused on OKRs & not just GG metrics.
Website
PARTNERS ARE WELCOME
We are searching for partners to scale our project & help to build a unique esports advertising website. Interested? Reach us
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People play more & more. Industry become mature day after day. We are here to support the best talent in the industry on the road of creative excellence.
People play more & more. Industry become mature day after day. We are here to support the best talent in the industry on the road of creative excellence.